Long-Form Meets Scannable

At Capacity Interactive, I develop, write, edit, and oversee graphic design efforts for SEO-optimized blog posts. Since starting at the company, I’ve increased blog post views to 300,000+. The strategy? Create relevant content written for humans that’s scannable. If a user can see what they’ll get out of the post in a few seconds, they’ll come back to read the entire post.

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Your Digital Strategy Priorities for 2022 and Beyond

I wrote this blog post for Capacity Interactive’s President to feature digital strategies arts marketers should focus on in 2022 and beyond. It covers everything from content creation to search engine marketing but only gives essential tips and in-action examples.

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Your Fans Don’t Care How Excited You Are

Americans for the Arts asked me to guest write a post for their blog. I took this opportunity to discuss the importance of a consistent social media voice and tone, and writing for the user with benefits-driven copy. It’s a crucial part of any digital content strategy.