Bookmarked Resources

At Capacity Interactive, I authored the top-viewed blog post in the company’s history. The subject? I’ll give you a hint: it’s one of the last things copywriters think about for social posts or email. You guessed it—calls to action (CTAs!)

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Interactive CTA Generator for Arts Marketers

Role: Creator, copywriter, editor

Digital marketing efforts are delivered across many contexts, situations, and devices. Your copy must be compelling, creative, and to the point to grab or keep someone’s (short) attention. And to get them to take action, you need a call-to-action (CTA) that compels someone to tap or click.

I created this resource using custom Javascript that allows the user to see the static CTA (for example, ‘Read More’), and when they click the arrows, 10+ options appear. It saves time, effort, and sparks inspiration for new ideas.