Get More Leads

At Capacity Interactive, I formulated the company’s first inbound content strategy that converted permission-based leads into 10,000+ active contacts (first-party data for the win!) and increased website traffic by 300%.

↓

Social Content Calendar for Arts Marketers

Role: Creator, researcher, copywriter, editor

I created Capacity Interactive’s most sought-after resource in its history: the Social Content Calendar for Arts Marketers.

The challenge: Arts marketers have limited time and resources to generate timely and relevant content that connects their organizations to the world.

The solution: A comprehensive resource featuring daily, weekly, and monthly holidays to help arts marketers plan ahead, get fresh ideas, and create more meaningful content to connect with audiences.

This resource introduced prospects to Capacity Interactive and with a tailored email automation and lead-scoring strategy, our efforts helped nurture them into sales-qualified leads.

↓

Content Inspiration Gallery for Arts Organizations in Crisis

Role: Co-creator, researcher, copywriter, editor

The challenge: At the beginning of the COVID-19 pandemic, the arts industry was turned upside down. Many organizations had to shut down their shows and exhibitions, leaving them wondering how to proceed with digital marketing, particularly on social media.

The solution: Many arts organizations felt the need to shut down marketing efforts while their Instead of shutting down marketing efforts, I wanted to remind arts marketers of an incredible opportunity to stay connected to core audiences through meaningful content.

And with that kernel of an idea, the Content Inspiration Gallery for Arts Organizations in Crisis was born.

The resource includes over 150 social content examples, from digital programming to comic relief. It also includes commentary on why each piece of content is stellar to spark new ideas.