Human-Centered Email Marketing

In a battle for inbox relevance, only the most benefits-driven emails will win! At Capacity Interactive, I lead email marketing efforts across all initiatives to turn subscribers into customers and provide resources to the field at large.

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News You Can Use

Role: Creator, copywriter, editor

I created “News You Can Use” with the hope that it would be more than a newsletter. I want subscribers to get that amazing feeling when a friend texts you or DMs you a funny meme.

Newsletters can sometimes feel like homework—News You Can Use is the antithesis of that. Each month, we create a different theme with a conversational and lighthearted introduction and dive right into relevant resources to help subscribers market smarter.

Results: In 2023 alone, our newsletter averaged a 56% open rate (the industry standard is between 17% - 28%). In the world of iOS15, we also have to look at the clickthrough rate, which for our newsletter is 7.54% (the industry standard is between 2% - 5%). Talk about an inbox gem!