Stand Out in a Sea of Posts

Users can sense an ad from a mile away. If you constantly sell to your followers, you’ll lose them quickly. Know your audience, know your values, and create content that intersects both worlds. Intentional content creation is the name of the game.

↓

Cryday Friday at StoryCorps

Role: Creative director, copywriter, editor

StoryCorps is a national oral history organization that travels the country collecting everyday people’s stories and archives them at the Library of Congress. During NPR’s Morning Edition, a small clip is played from one of those stories to hundreds of thousands of listeners every Friday. It reminds us of our shared humanity and for many listeners, brings on the waterworks.

At first, we thought it was a few people writing in to tell us how much StoryCorps made them cry. But after further research, we found it was a huge bond that connected StoryCorps fans. I created the Cryday Friday campaign to give StoryCorps fans relatable content they could share with their networks, and in turn, gain new followers.

↓

Capacity Interactive Social Content

Role: Creative director, copywriter, editor

As the Director of Marketing and Content, my goal is to create content that fills our new business pipeline and cultivate an active community of arts administrators. The challenge? Making a strategy, like search engine optimization (SEO), fun, relatable, and understandable. But honestly, one of my passions and super skills is turning complex ideas into interesting, bite-sized content.