Stand Out in a Sea of Posts

Users can smell an ad from a mile away. So your social content strategy can’t just include posts that beg users to “Act Now!” Right now, intentional content creation is the name of the game. Know your audience, know your values, and create content that intersects the both worlds.

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Cryday Friday at StoryCorps

Role: Creative director, copywriter, editor

StoryCorps is a national oral history organization that travels the country collecting everyday people’s stories and archives them at the Library of Congress. During NPR’s Morning Edition, a small clip is played from one of those stories to hundreds of thousands of listeners every Friday. It reminds us of our shared humanity and for many listeners, brings on the waterworks.

At first, we thought it was a few people who would write in and tell us how much StoryCorps made them cry. But after further research, we found it was a huge bond that connected StoryCorps fans. I created the Cryday Friday campaign to raise visibility for new listeners but also give StoryCorps fans relatable content they could share with their networks.

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Capacity Interactive Social Content

Role: Creative director, copywriter, editor

Capacity Interactive has a B2B model—it’s a digital marketing consulting firm for arts organizations. As the Senior Director of Marketing and Content, my goal is to create content that fills our new business pipeline and cultivate an active community of arts administrators. The challenge? Making a strategy, like search engine optimization (SEO) fun, relatable, and understandable. But honestly, one of my passions and superskills is turning more complex ideas into interesting, bite-sized content. I lead and collaborate with an incredible team of content creators and designers that bring our content to life, and stand out from our competitors.